This is a consumer preference analysis that includes the copy testing of three brands of imported beer: Heineken, Stella Artois and St. Pauli Girl.
The statistical techniques used in this study will be explained in detail on the following pages.
Consumer Preference Analysis |
|
This is a consumer preference analysis that includes the copy testing of three brands of imported beer: Heineken, Stella Artois and St. Pauli Girl. The statistical techniques used in this study will be explained in detail on the following pages.
|