References

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Account Planning Group UK. (2001). What is Account Planning? (and What Do Account Planners Do Exactly?) Retrieved March15, 2003 from www.apg.org.uk/HomePageDownloads/WHAT_IS_AC_PLANNING.2001.rtf.

Chalk and Cheese of Boase and Pollitt. (1979, January 19). Campaign. pg 47-49.

Creel, George. (1991, September 16). Account Planning: the 13 myths. Advertising Age. [Online] Available http://web.leoxisnexis.com.

Ephron, E. (2002, May 13). Planning's next step; Account planning, like media and creative, needs independence. Advertising Age. [Online] Available: http://web.lexisnexis.com

Feldwick, P. (1989, December 22). The best ideas are born out of anger: Would account planning founder Stanley Pollitt be pleased with its progress? Campaign. Haymarket Publishing Services. [Online] Available: http://web.lexis-nexis.com.

Fortini-Campbell. The Account Planning Revolution.

Foster, Stephen. (1988, May 20). Veterans of Vogue - BMP at twenty: The tale of Boase Massimi Pollitt, the stay-fresh trends of Bishops Bridge Road. Campaign. [Online] Available: http://web.lexisnexis.com

Goldman, Deborah. (1995, April 10).Origin of the Species. Advertising Age. pg 28-38.

Levin, L. and Murrow, D. (1989, June 26). Omnicom-BMP client fallout begins. Advertising Age. [Online] Available at http://web.lexisnexis.com.

BBC Online. (1999, December 20). Martian ad a smash hit. Retrieved March 25, 2003 from http://news.bbc.co.uk/2/hi/entertainment/572903.stm.

Newman, J. (1998, July 10). Planning 30 years on: This month the APG celebrates 30 years of account planning. Campaign. Haymarket Publishing Services. [Online] Available: http://web.lexis-nexis.com.

Steel, John. Truth, Lies and Advertising: The Art of Account Planning. New York: John Wiley and Sons, 1998.

Thompson, Jay. (2002, October 15). Mommy, where do account planners come from? Retrieved March 15, 2003 from http://www.ihaveanidea.org/articles/entries/00000039.htm.

Tran, Quynh Tu. (1999). A Career in Account Planning and Making Good Ads. AAF. Retrieved Oct. 24th, 2002, from www.aaf.org/college/studentpaper.pdf.

Twivy, P. (1993, September 17). Campaign 1968-1993: The 50 most important people in advertising. Campaign. Haymarket Publishing Services. [Online] Available: http://web.lexis-nexis.com.

What is an account planner? Retrieved March 15, 2003 from http://www.onlymarketing.com/htm/p05.htm.

Websites:

http://www.bmpddb.com

http://news.bbc.com.uk

http://www.canneslion.com

http://www.clioawards.com

http://www.ddb.com

http://www.effingpot.com

http://www.nostalgicentral.com

http://www.omnicomgroup.com

http://www.rab.co.uk/html/pages/seminar_ISAB8_glyn_and_chris.htm

 

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