| Introduction | Early Years | Campaigns | Theory | References |
| 1913 | Damaged Goods | |
| 1915 | Diaghilev’s Ballet Russes | |
| 1918 | Creel Committee (War Department Committee on Public Information) |
|
| 1920 | NAACP Conference | |
| 1923 | Ivory Soap | |
| 1928 | Calvin Coolidge | |
| 1929 | Torches of Freedom (American Tobacco Company) | |
| 1932 | General Motors | |
| 1934 | Lucky Strike | |
| 1939 | Philco Radio and Television | |
| 1960 | Anti-Tobacco Work | |
| 1992 | Public Relations Licensing |