IMPORTED BEER

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Welocome

This is a comprehensive consumer preference analysis that includes copy-testing research for three brands of imported beer: Corona, Dos XX and Negra Modelo.  The following report outlines the various statistical methods that were used to analysis the data and the results that followed. 

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This web site was completed to satisfy the course requirements of ADV 380J: Quantitative and Qualitative Research, taught by Dr. John Leckenby at the University of Texas at Austin for the Fall 2007 semester.