Consumer Preference Analysis:
Three Brands of Healthy Crackers
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This is a comprehensive consumer preference analysis that includes copy testing research for three brands of healthy crackers: Wheat Thins, Wasa, and Keebler Club. Several statistical analyses were conducted and are discussed in the following pages. |
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This website is a course requirement of Professor John Leckenby's Fall 2007 Qualitative and Quantitative Research
advertising graduate seminar at the University of Texas at Austin.
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