Welcome! This is the final report on an analysis of consumer preferences for three brands of tomato sauce: Bertolli, Prego & Ragu.

Please use the links above to see the different sections of the report.

This web site was completed to satisfy the course requirements of ADV 380J: Quantitative and Qualitative Research, taught by Dr. John Leckenby at the University of Texas at Austin for the Fall 2007 semester.