The purpose of this study was to analyze consumer perceptions of three brands of tomato sauce and how these perceptions affected and were affected by print advertisements for the brands. The three brands considered in this study were Bertolli, Prego and Ragu. Based on brand index scores, all three brands were extremely close, but Bertolli was the winner by 0.3. Based on the this evidence, it was concluded that respondents liked all three brands about the same. In terms of the purchase intention measured by the constant-sum scales, Bertolli was the again the winner after exposure to the ads — the change score was positive for 33 respondents and negative for 20. Indicative of the results found in the Analysis and Conclusions sections, the majority of respondents moved up in their constant sum scale scores after seeing advertising for Bertolli and primarily stayed the same after Prego and Ragu. This could possibly be attributed to a lower brand image/knowledge of Bertolli as compared to well-established brands like Prego and Ragu.