Brand Preference Survey

 

 

Hello! Thank you for visiting this site and learning more about this survey.

This survey is an essential part of my research methods class at UT and has been developed as part of a research analysis on consumer brand preferences. It will ask you a few questions about flavored water. The survey will take less than ten minutes to complete.

I would also like to point out that this survey is for educational purposes only and that your responses will be kept strictly confidential.

Thank you for taking the time to complete the following questionnaire!

 

Start Survey.

 

  

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

  Section 1  
 

 

Please read each question carefully, then type your answer in the box provided. When you are finished with this page, click "Next."

Flavored water drinks consist of water that has been enriched with a touch of fruit flavor. In addition, some flavored waters are enhanced with vitamins, minerals, or protein. If you have never bought any of the following products or don't remember which brand you purchased last, just type in the first brand that comes to mind.

 

  
 
a.

The last time you purchased fruit juice, what brand did you buy?

 

b.

The last time you purchased a soft drink, what brand did you buy?

 

c.

The last time you purchased flavored water, what brand did you buy?

 

 

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  Section 2  
 

 

In each set shown below, please divide 10 points among the three brands based on how likely it is that you would buy the brand next time you make a purchase. Zero means you would never select that brand; 10 means you would always select it. Make sure the points in each set add up to 10. Please only use whole numbers (0,2,3) and no fractions (1/2) or decimals (2.5).

 

  
 
a.

Please divide 10 points among the following three brands of fruit juice.

Welch's:
Old Orchard:
Minute Maid:
Total:
10

 
b.

Please divide 10 points among the following three brands of soft drinks.

7 Up:
Coca Cola:
Mountain Dew:
Total:
10

 
c.

Please divide 10 points among the following three brands of flavored water.

Dasani:
Tropicana:
Kellog's:
Total:
10

 

 

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  Section 3  
 

 

Please take a look at the following magazine advertisements for flavored water. View the ads one at a time and spend at least 10-15 seconds looking at each advertisement. Please do not return to the ads once you have viewed them; it is not necessary for you to remember them exactly.

 

Click here to view ad 1.

 

  

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Click here to view ad 2.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Click here to view ad 3.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Click here to continue the survey.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

  Section 4  
 

 

You may have learned something new about one or more of the brands whose advertisements you just saw. Please divide 10 points among the three brands below based on how likely you are to buy that brand next time you make a purchase. Make sure the points you select add up to 10. Please only use whole numbers (0,2,3) and no fractions (1/2) or decimals (2.5).

 

  
 
a.

Please divide 10 points among the following three brands of flavored water .

Dasani:
Tropicana:
Kellog's:
Total:
10

 

 

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  Section 5  
 

 

Please answer the following questions regarding your impressions of the advertisements.

 

  
 
a.

Do you feel different about any of the three brands after viewing the advertisements you saw earlier?

Yes No

If you answered NO , click "Next" to continue with section 6.

 
b.

If you answered YES, which brand do you feel most different about?

Dasani Tropicana Kellog's

 
c.

Do you feel more or less favorable towards this brand?

more favorable less favorable

 
d.

Please briefly describe what made you to feel this way.

 

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  Section 6A  
 

 

Please indicate whether you strongly agree, agree, neither agree nor disagree, disagree or strongly disagree with the following statements about Dasani.

 

  
 
a.

Dasani is a good brand of flavored water.

Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly disagree

 
b.

Drinking Dasani flavored water makes me feel healthy.

Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly disagree

 

c.

Dasani flavored water tastes great.

Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly disagree

 
d.

Dasani is a brand I trust.

Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly disagree

 

e.

Dasani flavored water fits my lifestyle.

Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly disagree

 

f.

Dasani flavored water is too expensive.

Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly disagree

 

g.

Dasani is just like any other flavored water.

Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly disagree

 

h.

I would recommend Dasani flavored water to my friends.

Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly disagree

 

i.

I prefer Dasani flavored water over regular water.

Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly disagree

 

j.

Dasani flavored water doesn't taste artifical.

Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly disagree

 

 

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  Section 6B  
 

 

Please indicate whether you strongly agree, agree, neither agree nor disagree, disagree or strongly disagree with the following statements about Tropicana.

 

  
 
a.

Tropicana is a good brand of flavored water.

Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly disagree

 
b.

Drinking Tropicana flavored water makes me feel healthy.

Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly disagree

 
c.

Tropicana flavored water tastes great.

Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly disagree

 
d.

Tropicana is a brand I trust.

Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly disagree

 

e.

Tropicana flavored water fits my lifestyle.

Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly disagree

 

f.

Tropicana flavored water is too expensive.

Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly disagree

 

g.

Tropicana is just like any other flavored water.

Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly disagree

 

h.

I would recommend Tropicana flavored water to my friends.

Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly disagree

 

i.

I prefer Tropicana flavored water over regular water.

Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly disagree

 

j.

Tropicana flavored water doesn't taste artifical.

Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly disagree

 

 

NEXT

 

  

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

  Section 6C  
 

 

Please indicate whether you strongly agree, agree, neither agree nor disagree, disagree or strongly disagree with the following statements about Kellog's.

 

  
 
a.

Kellog's is a good brand of flavored water.

Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly disagree

 
b.

Drinking Kellog's flavored water makes me feel healthy.

Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly disagree

 
c.

Kellog's flavored water tastes great.

Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly disagree

 
d.

Kellog's is a brand I trust.

Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly disagree

 

e.

Kellog's flavored water fits my lifestyle.

Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly disagree

 

f.

Kellog's flavored water is too expensive.

Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly disagree

 

g.

Kellog's is just like any other flavored water.

Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly disagree

 

h.

I would recommend Kellog's flavored water to my friends.

Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly disagree

 

i.

I prefer Kellog's flavored water over regular water.

Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly disagree

 

j.

Kellog's flavored water doesn't taste artifical.

Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly disagree

 

 

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  Section 7  
 

 

You're getting there! Just a few more minutes.

Now think back to the advertisements you saw earlier (but don't go back to the ads!). Please check the boxes next to the words you feel best describe the advertisements for each of the three brands. If you do not feel a word applies, leave the box unchecked.

 

  
 
    Dasani Tropicana Kellog's
a. Boring
b. Informative
c. Hard to believe
d. Memorable
e. Different/unique
f. Important
g. Confusing
h. Creative
i. Common/ordinary
j. Easy to understand

 

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  Section 8  
 

 

Think back again to the advertisements you saw earlier. Please check the boxes next to the statements you agree with about each advertisement. If you don't agree, leave the box unchecked.

 

  
 
    Dasani Tropicana Kellog's
a. I would easily forget this advertisement.
b. This advertisement made me think differently about flavored water.
c. This advertisement was annoying.
d. This advertisement would appeal to young people.
e. I would like to see this advertisement again.
f. This advertisement would catch my attention if I saw it in a magazine.
g. This advertisement contained useful information.
h. This advertisement would appeal to women more than men.
i. This advertisement taught me something new about flavored water.
j. This advertisement makes me want to buy this brand of flavored water.

 

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  Section 9  
 

 

You're almost done! The following demographic and lifestyle questions will help put your responses in context. Remember that all of your answers will be held strictly confidential.

 

  
 
a.

What is your gender?

 
b.

What is your age?

 

c.

What is the highest level of education you have completed?

 
d.

What is your annual household income?

 

e.

How often do you purchase non-alcoholic beverages?

 

f.

What kind of non-alcoholic beverage do you prefer?

 

g.

What is most important to you when purchasing non-alcohol beverages?

 

h.

Do you have any additional comments?

 

 

By clicking the "Submit" button below, you consent to be a part of this study. Your responses will be kept strictly confidential. Thank you for your participation!