Welcome

This is the final report on an analysis of consumer preferences for three brands of flavored water: Dasani, Tropicana and Kellogg's.

Please use the links above to navigate the site and see the different sections of the report.

This Web site was completed to satisfy the course requirements of ADV 380J: Quantitative and Qualitative Research, taught by Prof. John Leckenby at the University of Texas at Austin during the fall of 2007.