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Hello! My name is Hea-Seung Jeong and I am a graduate student currently working on my Masters degree at the University of Texas at Austin. I have created this online survey in an attempt to collect data on consumer preferences.
The questionnaire will probably take you about 10 minutes total to complete;my grade in this course depends on your successful completion of this 10 minute survey. As you go through the survey, please be sure to pay special attention to all instructions provided and please ANSWER ALL QUESTIONS to the best of your ability
I assure you that all of your responses will be kept STRICTLY CONFIDENTIAL and used for EDUCATIONAL PURPOSES ONLY.
Thank You for your participation!
Please read each of the following questions carefully and answer each question in the space provided. If you have never purchased one of these items below, please list the brand that first come to mind.
2. The last time you purchased chip, which brand did you buy?
3. The last time you purchased cereal bar, which brand did you buy?
1. Below you will find three brands of crakers. Please divide 10 points among the following three brands of crackers according to how likely you would be to buy each brand, and make three brands of crackers add to 10. Please use only whole numbers such as 0, 1, or 2. Do not use fractions such as 1/2 or 1.5. (e.g. 2+3+5=10)
2. Below you will find three brands of chips. Please divide 10 points among the following three brands of chips according to how likely you would be to buy each brand, and make three brands of chips add to 10. Please use only whole numbers such as 0, 1, or 2. Do not use fractions such as 1/2 or 1.5. (e.g. 2+3+5=10)
3. Below you will find three brands of cereal_bars. Please divide 10 points among the following three brands of cereal bars according to how likely you would be to buy each brand, and make three brands of cereal bar add to 10. Please use only whole numbers such as 0, 1, or 2. Do not use fractions such as 1/2 or 1.5. (e.g. 2+3+5=10)
The following three pages contain magazine advertisements for cereal bars.
Please review them for 30 seconds each.
Once you have finished, continue with questions without clicking back to the ads.
COPY
"WHAT BETTER WAY TO DISCOVOER LIFE THAN TO GET AWAY FROM IT?"
"James Cabanas' Nature Valley. James Cabanas' Nature Valley Bar. Where is yours?"
"Sweet? Salty? Crunchy?"
"It's not that we can't make up our minds. It's that we shouldn't have to."
"Eat like you mean it. Say no to preservatives. And believe in guilt-free, gluten-free nutrition. With 130-140 calories. Eight grams of whole soy. Exotic dried fruit. And a home-baked taste that satisfies. This is SOYJOY. All-new. All-natural. Now available in the nutrition-bar section of your favorite store."
REAL IS REVOLUTIONARY. SOYJOY.COM
Now, you may have learned something new about these brands.
Once again, please divide 10 points among the following three brands of cereal bars according to how likely you would be to buy each brand, and make three brands of cereal bars add to 10. Please use only_whole numbers such as 0, 1, or 2. Do not use fractions such as 1/2 or 1.5. (e.g. 2+3+5=10)
1. After seeing the ads, was there anything you saw that made you feel differently about any one of the cereal bars?
If you selected 'Yes', continue on the Question 2. If you selected 'No', click here to move on to the next section.
2. If you selected 'Yes', which brand did you feel differently about?
3. Did you feel more or less favorably toward the brand?
4. Briefly describe what made you feel this way:
Please indicate how strongly you agree or disagree with the following statements about Nature Valley by selecting one of the given options.
Please indicate how strongly you agree or disagree with the following statements about Quaker by selecting one of the given options.
Please indicate how strongly you agree or disagree with the following statements about Soyjoy by selecting one of the given options.