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Table of Contents
This is the final report on an analysis of consumer preferences for three brands of gourmet ice cream: Breyers, Dove, and Haagen Dazs. Please use the links to the left to see the different sections of the report. This Web site was completed to satisfy the course requirements of ADV 380J: Quantitative and Qualitative Research, taught by Prof. John Leckenby at the University of Texas at Austin in the fall of 2007.
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