Questionnaire
The introductory of the questionaire is followed by page precedes nine sections and begins by introducing the researcher, the purpose, and thanking the respondent for their participation. The respondents were asked to score body lotion brands (pre and post ad exposure), to answer 10 Likert item questions for each brand and to respond to a few attitude questions. This was followed by questions that revealed the responts demographic information.
Design
The survey was created using the design software, Adobe Dreamweaver. A copy-testing method was used to see the effectiveness of print advertisements for three different brands of body lotion. Respondents were asked their opinions towards the three brands of lotion before and after each brands’ advertisement exposure. Due to this time constraints, there was no control group in which to measure responses.
Sampling
Due to time constraints a large number of respondents could not be reached and was a convenience sample. The sample data was used for 67 of the respondents.
Online Data Collection
The sample was reached through e-mail requests that got passed on from respondent to respondent. The e-mail requested their assistance in filling out a brand preference survey and a link was included.
Limitations
The limitations of the survey included its small sample size of 67 and that the sample collected was a convenience sample. There was also no control group in the design of the questionaire. The questionaire also did not weed out those who did not buy lotion regularly and were unfamiliar with the brands.