Hello there!
My name is Hillary Ruth and I am a masters student at the University of Texas. I am studying Advertising and part of my program is a research class in which I must conduct online surveys and analysis. This is my first survey. It is about body lotion. It would certainly be very helpful to me and my grade if you could take 10 to 15 minutes and answer each of the questions in this survey to the best of your ability. Please read all of the instructions thoroughly before answering each question.
All answers in this survey are strictly confidential and only used for educational purposes.
Thank you!
Please read each of the following questions carefully and respond by typing your answers in the boxes provided. If you have never purchased one of these items, please list the brand that first comes to mind.
1. Please divide 10 points among these three brands of body wash to indicate how likely you would be to purchase that brand the next time you go shopping. Please make sure the total adds up to 10 and use whole numbers (like 5, 7 and 10) and not fractions (like 2.5 and 3 1/4).
Dove Caress Olay Total 10 2. Please divide 10 points among these three brands of shave gel to indicate how likely you would be to purchase that brand the next time you go shopping. Please make sure the total adds up to 10 and use whole numbers (like 5, 7 and 10) and not fractions (like 2.5 and 3 1/4).
Dove Caress Olay Total 10
2. Please divide 10 points among these three brands of shave gel to indicate how likely you would be to purchase that brand the next time you go shopping. Please make sure the total adds up to 10 and use whole numbers (like 5, 7 and 10) and not fractions (like 2.5 and 3 1/4).
3. Please divide 10 points among these three brands of body lotion to indicate how likely you would be to purchase that brand the next time you go shopping. Please make sure the total adds up to 10 and use whole numbers (like 5, 7 and 10) and not fractions (like 2.5 and 3 1/4).
First Ad
Curel
Headline: Heals Like a Cream, Feels Like A Lotion
Second Ad
Olay
Headline: Dressing can be rough with extremely dry skin. Rescue it immediately.
Last Ad
Aveeno
Headline:Get healthy skin for life. Aveeno is clinically proven to improve skin's health in one day, with significant improvement in two weeks.
You may have learned something new about one or more of the brands from these ads that you've just seen. Once again, please divide 10 points among these 3 brands of body lotion to indicate how likely you would be to purchase that brand the next time you go shopping. Please make sure the total adds up to 10 and use whole numbers (like 5, 7 and 10) and not fractions (like 2.5 and 3 1/4). Curel Olay Aveeno Total 10
You may have learned something new about one or more of the brands from these ads that you've just seen. Once again, please divide 10 points among these 3 brands of body lotion to indicate how likely you would be to purchase that brand the next time you go shopping. Please make sure the total adds up to 10 and use whole numbers (like 5, 7 and 10) and not fractions (like 2.5 and 3 1/4).
You may have learned something new about one or more of the brands from these ads that you've just seen.
Once again, please divide 10 points among these 3 brands of body lotion to indicate how likely you would be to purchase that brand the next time you go shopping. Please make sure the total adds up to 10 and use whole numbers (like 5, 7 and 10) and not fractions (like 2.5 and 3 1/4).
1. Is there anything in any of the ads that made you feel differently about a brand?
(if your answer was "No", skip to the next section)
2. Which brand do you feel most differently about?
3. Are your feelings towards this brand more favorable or less favorable?
4. What aspect of the ads is responsible for this change in attitude?
Click here to continue to the next section
Please indicate whether you Strongly Agree, Agree, Neither Agree Nor Disagree, Disagree, or Strongly Disagree with each of the following statements about Curel body lotion.
2. I prefer Curel to other body lotions.
3. I will consider buying Curel the next time I go shopping for body lotion.
4. Curel will definitely keep my skin moisturized all day long.
5. Curel is effective at making my skin feel smooth.
6. Curel will not make my skin feel greasy.
7. Curel is the only brand of body lotion I would buy.
8. People who use Curel are smarter than those who do not.
9. Out of the three brands highlighted in this survey, Curel is the best brand of body lotion.
10. Using Curel makes me feel good.
Please indicate whether you Strongly Agree, Agree, Neither Agree Nor Disagree, Disagree, or Strongly Disagree with each of the following statements about Olay body lotion.
2. I prefer Olay to other body lotions.
3. I will consider buying Olay the next time I go shopping for body lotion.
4. Olay will definitely keep my skin moisturized all day long.
5. Olay is effective at making my skin feel smooth.
6. Olay will not make my skin feel greasy.
7. Olay is the only brand of body lotion I would buy.
8. People who use Olay are smarter than those who do not.
9. Out of the three brands highlighted in this survey, Olay is the best brand of body lotion.
10.Using Olay makes me feel good.
Please indicate whether you Strongly Agree, Agree, Neither Agree Nor Disagree, Disagree, or Strongly Disagree with each of the following statements about Aveeno body lotion.
2. I prefer Aveeno to other body lotions.
3. I will consider buying Aveeno the next time I go shopping for body lotion.
4. Aveeno will definitely keep my skin moisturized all day long.
5. Aveeno is effective at making my skin feel smooth.
6. Aveeno will not make my skin feel greasy.
7. Aveeno is the only brand of body lotion I would buy.
8. People who use Aveeno are smarter than those who do not.
9. Out of the three brands highlighted in this survey, Aveeno is the best brand of body lotion.
10. Using Aveeno makes me feel good.
For the following question, please think about the ads that you viewed before. If you feel that the adjective describes the ad for the brand listed, then mark the box. More than one ad can fit any one adjective. If none of the ads fit that adjective, then leave all the boxes empty.
Without looking back, think back to your impression of the Curel ad. Select "Yes" if you agree with the statement or "No" if you disagree.
Without looking back, think back to your impression of the Olay ad. Select "Yes" if you agree with the statement or "No" if you disagree.
Without looking back, think back to your impression of the Aveeno ad. Select "Yes" if you agree with the statement or "No" if you disagree.
Click here to continue to the last section
Please answer each question to the best of your ability and remember that all of the information will be kept strictly confidential and used for educational purposes only.
Failure to answer these questions, will cause your survey to be unusable, so please take care when answering them!
Please use the space provided below to include any additional comments you may have.
You've made it to the end!
Thank you for taking the time to complete my survey.
Please take a second to make sure that you have answered every question. Once again, I would like to remind you that all of your responses will be anonymous and will be held strictly confidential.
By clicking the submit button, you give your consent to participate in this survey and give your responses.