consumer preference survey vodka
| home |
| table of contents |
| introduction |
| executive summary |
| methodology |
| analysis |
| summary |
| conclusion |
| appendix a |
| appendix b |
 |
 |
 |
The following pages are a comprehensive report of a consumer preference analysis conducted by Frith Dabkowski for Qualitative and Quantitative Research taught by Dr. John Leckenby in the Fall of 2007
Copy testing was conducted on the three brands of vodka above. The methods and techniques used will be discussed in-depth on the following pages. |
||