Consumer Preference Analysis

Three Brands of Body Wash

 

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Table of Contents
Executive Summary
Introduction
Methodology
Analysis
Conclusions
Summary
Appendix A
Appendix B

 

This is a comprehensive consumer preference analysis that includes copy testing research for print ads of three brands of body wash: Olay, Softsoap, and Dove. Several statistical techniques were used for the analysis and will be discussed in detail on the following pages.

 

 

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This website is a course requirement of Professor Leckenby's Fall 2007 Advertising 380J graduate seminar: Quantitative and Qualitative Research at the University of Texas at Austin.