This Web site contains a comprehensive analysis of copy testing research that was conducted to measure consumer responses to three brands of men's deodorant: Adidas, Gillette, and Sure.
The pages in this report, which can be viewed by clicking on the menu links to your left, include detailed discussion and analysis of several statistical techniques that were used in this research.
This project was conducted in the Master's of Advertising program at the University of Texas.
Click here to continue to the Table of Contents.