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Hello, my name is Sohyun and I am a graduate student at the University of Texas at Austin. I’ve created this online survey about consumer brand preferences for a research class. I would appreciate your taking the time to fill it out (approx <10 min). It will take for you to positively impact my academic future! All answers will be kept strictly confidential and will be used for educational purposes only. Thank you in advance for your time, responses, and assistance with this research.

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2. Below you will find three brands of sports drinks. Please divide 10 points among these products according to how likely you would be to buy each brand. (Please use only whole numbers such as 0, 1, or 2. Do not use fractions such as ½ or 1.5.)

3. Below you will find three brands of bottled water. Please divide 10 points among these products according to how likely you would be to buy each brand. (Please use only whole numbers such as 0, 1, or 2. Do not use fractions such as ½ or 1.5.)

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The following three pages are advertisements for bottled water. Please read them closely as the remainder of the survey involves questions about the ads. Please do not come back to this section once you have completed viewing.

Copy:

"Return to Purity

Detox with water from the French Alps hat’s been naturally filtered for over 15 years.

www.eviandetox.com"

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"Fiji, the land that time and airborne toxins forgot.

What would you expect to find at the edge of the world? Gold? Another civilization? Perhaps nothing at all. One thing is for certain, you won’t find pollutants. Our water begins as rain, purified by equatorial trade winds after traveling thousands of miles across the Pacific Ocean. Once it arrives in Fiji, it filters through ancient volcanic rock over hundreds of years. During this process, FIJI Water collects life-essential minerals, like silica, and finally gathers in a natural artesian aquifer, where it is preserved and protected from external elements. Bottled at the source, natural artesian pressure forces the water through a hermetically sealed delivery system free of human contact. FIJI Water is water as only one of the world’s last virgin ecosystems can create. It’s a place far from the 21st century. So far, in fact, that the people of Fiji have no word for "pollutants."

The nature of water.

NATURAL ARTESIAN WATER"

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"THIS YEAR MAKE A RESOULTION TO DRINK YOURSELF SILLY

Drinking more water can help you look and feel better. And feeling good is the key to having a good time. So make a resolution to drink more water this year. Make your body happy. Drink more water. Aquafina."

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Now that you have seen the three ads, please again distribute 10 points among three water brands according to how likely you are to purchase each brand. Your answers may or may not differ from your previous answers. Again, the total should add up to 10, using whole numbers such as 0, 1, or 2. (Please do not use fractions such as ½ or 1.5.)

Again, using your recall for the advertisements for each brand of water, please answer “yes” or “no” for the following questions.