Hi!
Thanks so much in advance for taking this survey. Your participation is helping me complete a graduate class assignment, and in turn, a master's degree. The answers you submit are kept strictly confidential and used for academic purposes only. This will only take about 10 minutes, if that.
Bottoms up!
tasha
start the survey
section 1
The last time you bought gin, which brand did you buy?
The last time you bought vodka, which brand did you buy?
next
section 2
Three brands of rum are listed below.
Please divide 10 points among these products according to how likely you would be to buy each brand.
Use whole numbers, not fractions or decimals.
Malibu
Bacardi
total
10
Three brands of gin are listed below.
Aristocrat
Bombay
Three brands of vodka are listed below.
Absolut
Ketel One
section 3
Next you will see three advertisements for vodka.
Please look over each ad for approximately 10 seconds and then continue on with the survey.
Please do not return to the ads once you have viewed them. It won't be necessary to remember the ads exactly.
section 4
Now that you have seen the three ads for vodka, please divide 10 points among the three brands below according to how likely you are to purchase each brand. Use whole numbers, not fractions or decimals.
Your ratings do not necessarily have to be the same as before.
section 5
click here if you answered no
Please briefly describe what influenced you :
section 6
Indicate how strongly you feel about the statements in regards to Stoli vodka by selecting one of the given options.
Stoli is a good brand of vodka.
neither agree nor disagree
You prefer Stoli over other brands of vodka.
Stoli is too expensive.
If you ordered a drink for someone you were interested in, you would ask for Stoli vodka.
Stoli is a good tasting vodka.
You are familiar with Stoli vodka.
If you ordered a drink for yourself, you would ask for Stoli vodka.
If you had to buy vodka at a store, you would buy Stoli vodka.
Stoli vodka has a distinguishing taste from other vodkas.
You would drink Stoli vodka to impress someone else.
section 7
Indicate how strongly you feel about the statements in regards to Absolut vodka by selecting one of the given options.
Absolut is a good brand of vodka.
You prefer Absolut over other brands of vodka.
Absolut is too expensive.
If you ordered a drink for someone you were interested in, you would ask for Absolut vodka.
Absolut is a good tasting vodka.
You are familiar with Absolut vodka.
If you ordered a drink for yourself, you would ask for Absolut vodka.
If you had to buy vodka at a store, you would buy Absolut vodka.
Absolut vodka has a distinguishing taste from other vodkas.
You would drink Absolut vodka to impress someone else.
section 8
Indicate how strongly you feel about the statements in regards to Ketel One vodka by selecting one of the given options.
Ketel One is a good brand of vodka.
You prefer Ketel One over other brands of vodka.
Ketel One is too expensive.
If you ordered a drink for someone you were interested in, you would ask for Ketel One vodka.
Ketel One is a good tasting vodka.
You are familiar with Ketel One vodka.
If you ordered a drink for yourself, you would ask for Ketel One vodka.
If you had to buy vodka at a store, you would buy Ketel One vodka.
Ketel One vodka has a distinguishing taste from other vodkas.
You would drink Ketel One vodka to impress someone else.
section 9
Without going back, think about the ads you saw. Check the boxes next to the descriptor you feel applies to each brand.
section 10
Again, remember using what you remember about the ads, please answer the following questions.
After seeing the ad for Stoli, you believe...
This ad makes you want to buy this brand of vodka.
You want to see this ad again.
After seeing the ad for Absolut, you believe...
After seeing the ad for Ketel One, you believe...
section 11
Please answer the following questions. All answers are kept confidential.
What is your age?
Enter any comments you have below:
Please click the submit button below when you are finished. Thanks so much!