Hi!

Thanks so much in advance for taking this survey.

Your participation is helping me complete a graduate class assignment,

and in turn, a master's degree. The answers you submit are kept strictly

confidential and used for academic purposes only.

This will only take about 10 minutes, if that.

Bottoms up!

tasha

start the survey

section 1

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section 2

Three brands of rum are listed below.

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Three brands of gin are listed below.

Please divide 10 points among these products

according to how likely you would be to buy each brand.

Use whole numbers, not fractions or decimals.

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Three brands of vodka are listed below.

Please divide 10 points among these products

according to how likely you would be to buy each brand.

Use whole numbers, not fractions or decimals.

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section 3

Next you will see three advertisements for vodka.

Please look over each ad for approximately 10 seconds

and then continue on with the survey.

Please do not return to the ads once you have viewed them.

It won't be necessary to remember the ads exactly.

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section 4

Now that you have seen the three ads for vodka,

please divide 10 points among the three brands below

according to how likely you are to purchase each brand.

Use whole numbers, not fractions or decimals.

Your ratings do not necessarily have to be the same as before.

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section 5

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section 6

Indicate how strongly you feel about the statements in regards to Stoli vodka by selecting one of the given options.

Stoli is a good brand of vodka. mean: 3.7 standard deviation: 0.9

You prefer Stoli over other brands of vodka. mean: 2.8 standard deviation: 1.0

Stoli is too expensive. mean: 3.2 standard deviation: 0.8

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If you ordered a drink for someone you were interested in, you would ask for Stoli vodka. mean: 2.9 standard deviation: 1.0

Stoli is a good tasting vodka. mean: 3.4 standard deviation: 0.8

You are familiar with Stoli vodka. mean: 3.2 standard deviation: 1.4

If you ordered a drink for yourself, you would ask for Stoli vodka. mean: 2.6 standard deviation: 0.9

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If you had to buy vodka at a store, you would buy Stoli vodka. mean: 2.7 standard deviation: 1.0

Stoli vodka has a distinguishing taste from other vodkas. mean: 3.0 standard deviation: 0.6

You would drink Stoli vodka to impress someone else. mean: 2.4 standard deviation: 1.0

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section 7

Indicate how strongly you feel about the statements in regards to Absolut vodka by selecting one of the given options.

Absolut is a good brand of vodka. mean: 3.6 standard deviation: 0.8

You prefer Absolut over other brands of vodka. mean: 3.0 standard deviation: 1.0

Absolut is too expensive. mean: 3.0 standard deviation: 0.8

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If you ordered a drink for someone you were interested in, you would ask for Absolut vodka. mean: 2.8 standard deviation: 1.0

Absolut is a good tasting vodka. mean: 3.4 standard deviation: 0.9

You are familiar with Absolut vodka. mean: 3.7 standard deviation: 1.1

If you ordered a drink for yourself, you would ask for Absolut vodka. mean: 2.9 standard deviation: 1.1

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If you had to buy vodka at a store, you would buy Absolut vodka. mean: 3.5 standard deviation: 0.9

Absolut vodka has a distinguishing taste from other vodkas. mean: 3.0 standard deviation: 0.7

You would drink Absolut vodka to impress someone else. mean: 2.5 standard deviation: 0.9

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section 8

Indicate how strongly you feel about the statements in regards to Ketel One vodka by selecting one of the given options.

Ketel One is a good brand of vodka. mean: 3.6 standard deviation: 0.9

You prefer Ketel One over other brands of vodka. mean: 3.0 standard deviation: 0.9

Ketel One is too expensive. mean: 3.0 standard deviation: 0.6

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If you ordered a drink for someone you were interested in, you would ask for Ketel One vodka. mean: 2.9 standard deviation: 0.9

Ketel One is a good tasting vodka. mean: 3.4 standard deviation: 0.7

You are familiar with Ketel One vodka. mean: 3.0 standard deviation: 1.1

If you ordered a drink for yourself, you would ask for Ketel One vodka. mean: 2.7 standard deviation: 1.0

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If you had to buy vodka at a store, you would buy Ketel One vodka. mean: 2.8 standard deviation: 0.8

Ketel One vodka has a distinguishing taste from other vodkas. mean: 2.9 standard deviation: 0.8

You would drink Ketel One vodka to impress someone else. mean: 2.7 standard deviation: 0.8

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section 9

Without going back, think about the ads you saw. Check the boxes next to the descriptor you feel applies to each brand.

data in red refers to the number of respondents who checked the corresponding item

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section 10

Again, remember using what you remember about the ads, please answer the following questions.

After seeing the ad for Stoli, you believe...

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After seeing the ad for Absolut, you believe...

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After seeing the ad for Ketel One, you believe...

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section 11

Please answer the following questions. All answers are kept confidential.

Enter any comments you have below:

Please click the submit button below when you are finished. Thanks so much!