BRAND PREFERENCE REPORT

THREE BRANDS OF BREAKFAST BARS

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Table of Contents
Executive Summary
Intro
Methodology
Analysis & Conclusions
Summary
Appendix A
Appendix B

 

ANALYSIS & CONCLUSIONS

 

Nature Valley box

Basic Statistics

  Nature Valley box

ANOVA & MANOVA
         
Quaker Chewy box

Multiple Linear Regression Analysis

   Quaker Chewy box

Factor Analysis
         
Kellogg's Nutri-Grain box

Discriminant Analysis