report by Dalton Tomlin
This report comprises the procedures, results, and analyses of copy testing that was run on ads for three brands of chewing gum: Eclipse, Stride, and Winterfresh. This project was the focus of Dr. John Leckenby's fall 2006 seminar of ADV 380J: Quantitative and Qualitative Research, in the graduate advertising department at the University of Texas at Austin.
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