Consumer Preference Analysis
Three brands of 100-calorie packaged snack foods.
The following is a comprehensive report of a consumer preference analysis, using copy testing on three brands of 100-calorie packaged snack foods: Nabisco, Orville Redenbacher, and Pepperidge Farm. |
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The various statistical techniques that were used will be explained in further detail on the following pages. |
This site is a course requirement of Professor Leckenby’s Fall 2006 AVD380j Qualitative/Quantitative research class a the University of Texas, Austin. |