The three brands of 100-calorie packaged snack foods that were chosen are Nabisco, Orville Redenbacher, and Pepperidge farm. These particular brands were chosen for their similar products, as well as their comparable price points and drive for market share.

Once the brands were established, copy testing was used to gauge the effectiveness that each of the brand’s print ads had on the consumers’ perceptions and attitudes of the brand itself. In order to gauge the difference correctly, the consumers’ brand attitudes and perceptions were measured before, and then after being exposed to the ad. After this the results were analyzed and determined if they could be projected to the larger population, meaning that for every 85 out of 100 people, who are drawn from the same population, similar results could be projected.

The online survey was e-mailed to family and friends at random and was also posted on an on-line community website called Facebook. (See Appendix B)
Sixty six completed surveys were analyzed using the statistics software SPSS.

All results and conclusions, including an executive summary, introduction, statistical analysis, methodology, conclusions, summary, and two appendices, were then compiled into this online site.