Congratulations, you are one of the fabulous respondents who have been selected to help me fulfill a degree requirement for GRADUATE SCHOOL and THE UNIVERSITY OF TEXAS.
Even if you aren't a Longhorn fan I would greatly appreciate your input into this survey. It should only take approximately 10 minutes of your time but has priceless value to me in the requirements for my degree.
It won't be all bad and you will get to see some colorful ads in the process.
So keep clicking and I'll thank you again for your time. And don't worry all answers are strictly confidential and used for education purposes only (i.e. this class).
Indebted to your gratitude,
Lorrin "LJ"
Start the Survey
The last time you purchased lipstick, which brand did you buy?
Revlon (9) 15% Maybelline (8) 13% Cover Girl (7) 11% Avon, Clinique, Mary Kay (5) 8% each
Other (21) 37%
The last time you purchased hair spray, which brand did you buy?
Suave (7) 11% Herbal Essence (6) 10 % Paul Mitchell, White Rain (5) 8% each Other (37) 63%
The last time you purchased perfume, which brand did you buy?
Bath & Body Works, Clinique (5) 8% each Victoria's Secret (4) 6% Gucci (3) 5% Other (43) 73%
Continue
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Below you will find 3 brands of lipstick. Please divide 10 points among these products according to how likely you would be to buy each brand. (Please use only whole numbers such as 0,2,5. Don't use fractions such as 1/2 or 1.5.)
mean 3.3+ 2.2
Maybelline
mean 3.8+ 2.2
Almay
mean 3.1+ 2.6
Below you will find 3 brands of hair spray. Please divide 10 points among these products according to how likely you would be to buy each brand. (Please use only whole numbers such as 0,2,5. Don't use fractions such as 1/2 or 1.5.)
Pantene Pro V
mean 3.8+ 2.1
Dove
mean 2.7 + 1.8
Herbal Essence
mean 3.5+ 2.3
Below you will find 3 brands of perfume. Please divide 10 points among these products according to how likely you would be to buy each brand. (Please use only whole numbers such as 0,2,5. Don't use fractions such as 1/2 or 1.5.)
Shania from Shania Twain
mean 3.2+ 2.1
Belong from Celine Dion
mean 3.6+ 2.5
In Control from Britney Spears
mean 2.7 + 2.2
The following 3 pages are advertisements for perfume. Please study them closely for the remainder of the survey is concerning the ads themselves. Please don't come back to this section once you have completed viewing.
Shania. The Will of a Woman.
Shania Twain (Signature)
The New Fragrance for Women by Stetson.
www.shaniabystetson.com
Next Ad
Belong. Belong to the Moment.
New from Celine Dion.
Parfums
www.celinedionbeauty.com - 1(866)9celine
Last Ad
are you?
In Control
Curious. Britney Spears
New Limited Edition Fragrance
BritneySpearsBeauty.com
Now that you have viewed the 3 advertisements, please distribute once again 10 points among the perfume brands according to how likely you are to purchase each brand. Again, the total should add up to 10, using whole numbers such as 0,2,5. Please don't use fractions such as 1/2 or 1.5.
mean 3.4+ 2.1
mean 2.8 + 2.2
Do you feel different about any brand as a result of seeing one of the ads you were shown?
Yes (34) 56.7%
No (26) 43.3%
If you answered No, please click here to continue (25) 41.7%
If you answered Yes, which brand do you feel most strongly about?
Did you feel more or less favorably towards any of the brands from the advertisement you saw?
More (22) 36.7%
Less (13) 21.7%
Please briefly describe what influenced you. (29) 48.3%
For the following questions, please indicate how strongly you feel about Shania from Shania Twain by selecting one of the given options.
1. Shania is a good brand of perfume. mean 3.3 + 1.0
(2) 3.3% DIDN'T ANSWER
2. I don't care for the smell of Shania perfume. mean 3.3 + 1.0
3. Shania perfume is too expensive. mean 3.1+ .8
4. Shania perfume is better than the other perfumes. mean 2.9 + .9
5. Stetson is not a brand I trust. mean 3.2 + 1.1
(3) 5% DIDN'T ANSWER
6. Using Shania makes me feel sexy. mean 2.9 + .8
7. I would use Shania from Shania Twain. mean 3.3 + 1.1
8. Shania perfume gives me confidence. mean 2.8 + .9
9. Shania is not like any other perfume. mean 2.8 + .9
10. I would use Shania everyday. mean 2.9 + 1.127
For the following questions, please indicate how strongly you feel about Belong from Celine Dion by selecting one of the given options.
1. Belong is a good brand of perfume. mean 3.3 + .9
2. I don't care for the smell of Belong perfume. mean 3.0+ 1.0
(4) 6.7% DIDN'T ANSWER
3. Belong perfume is too expensive. mean 3.0+ .7
4. Belong perfume is better than the other perfumes. mean 2.8 + .8
5. Celine Dion is not a brand I trust. mean 3.3+ .9
6. Using Belong makes me feel sexy. mean 2.7+ .8
7. I would use Belong from Celine Dion. mean 3.3 + 1.1
8. Belong perfume gives me confidence. mean 2.6 + .9
9. Belong is not like any other perfume. mean 3.0+ .8
10. I would use Belong everyday. mean 2.9+ 1.1
For the following questions, please indicate how strongly you feel about In Control from Britney Spears by selecting one of the given options.
1.. In Control is a good brand of perfume. mean 3.0+ 1.1
2. I don't care for the smell of In Control perfume. mean 3.1+ 1.0
3. In Control perfume is too expensive. mean 3.1+ .9
4. Belong perfume is better than the other perfumes. mean 2.7+ 1.0
5. Britney Spears is not a brand I trust. mean 3.0+ 1.2
6. Using In Control makes me feel sexy. mean 2.8+ 1.1
7. I would use In Control from Britney Spears. mean 2.9 + 1.3
8. In Control perfume gives me confidence. mean 2.8+ 1.0
9. In Control is not like any other perfume. mean .1 + .7
(59) 98.3% DIDN'T ANSWER
10. I would use In Control everyday. mean 2.7+ 1.3
Please think about what the advertisements said about each brand and consider which description applies without looking back at the ad. Click the box for every statement you believe to be true of that ad. If you do not feel the word of phrase adequately describes the ad, don't check the box.
Please check all boxes that apply.
Again, recalling the ads for each brand of perfume, please answer "yes" or "no" for the following:
1. After seeing this ad for Shania by Stetson from Shania Twain
2. After seeing this ad for Belong from Celine Dion, I believe:
3. After seeing this ad for In Control from Britney Spears, I believe:
In order to effectively evaluate the survey responses, please answer the following demographic and related questions. All of your answers remain strictly confidential.
1. Which region do you live in?
(6) 10% North, (24) 40% Southeast, (10) 16.7% Southwest, (15) 25% Midwest, (4) 6.7% West
2. What is your age? Select 18-25 26-35 36-45 46-55 56-65 65+ (22) 36.7% 18-25, (16) 26.7% 26-35, (6) 10% 36-45, 46-55, 56-65 each, (3) 5% 66+
3. Do you have any children living at home? Select 0 1 2 3 4 5+ (39) 65% none, (7) 11.7% one, (8) 13.3 % two, (5) 8.3% three
4. Do you like any of the following celebrity personalities?
Shania Twain (25) 41.7% Celine Dion (21) 35% Britney Spears (16) 26.7%
(10 16.7% none, (44) 73.3 % one, (5) 8.3% three
(6) 10% none, (19) 31.7% one, (17) 28.3% three, (6) 10% five, (8) 13.3% seven
(45) 75%
Please note that by clicking submit you are giving your consent to enter your survey answers to this research.