Consumer Survey
Hello, my name is Chelsea and I am in graduate school in Advertising at the University of Texas at Austin. As part of my assignment for my Research Seminar, I am conducting an online survey about consumer brand preferences. I would greatly appreciate your help in completing this survey as my grade for this course depends on it.
It will only take about 10 minutes of your time to fill out this survey, so please find it in your heart to help a poor graduate student. All of your answers will be kept strictly confidential and will be used for educational purposes only.
Please be sure to follow directions and answer each question on the survey to the best of your ability.
Thank you.
Click here to continue
Section 1
Below you will find questions which ask you to remember the last time you bought certain food or beverage items. Please type in the brand name for each item. If you have never purchased any of the items, please type in the name of any brand of that item that you happen to recall.
1a. The last time you purchased a candy bar, which brand did you buy?
1b. The last time you purchased an energy drink, which brand did you buy?
1c. The last time you purchased an energy bar, which brand did you buy?
Section Two
2a. Below you will find three brands of candy bars. Please distribute 10 points among these brands according to how likely you are to purchase each brand. The higher the number, the more likely you are to purchase that brand. The total should add to 10. Please use only whole numbers such as 1, 2, 3. Do not use fractions such as 1.5.
2b. Again, below you will find three brands of energy drinks. Please distribute 10 points among these brands according to how likely you are to purchase each brand. The higher the number, the more likely you are to purchase that brand. The total should add to 10. Please use only whole numbers such as 1, 2, 3. Do not use fractions such as 1.5.
2c. Again, below you will find three brands of energy bars. Please distribute 10 points among these brands according to how likely you are to purchase each brand. The higher the number, the more likely you are to purchase that brand. The total should add to 10. Please use only whole numbers such as 1, 2, 3. Do not use fractions such as 1.5.
Click here to continue.
Section Three
Now you will see three magazine advertisements for energy bars.
Please look at each one for only 30 seconds. Once you have finished, continue with questions and please do not click back to the ads. You do not have to remember the ads exactly in order to answer the remaining questions.
Ad One
Ad Copy
Larry Fitzgerald, 2006 Pro Bowler
Redefine the Law of Gravity
Myoplex Delux from EAS gives Larry Fitzgerald the power to soar over defenders and come down with the ball. Packed with 30 grams of a MyoPro proprietary blend of protein, vitamins and minerals, it tastefully provides what you need to perform at a higher altitude. Use what the pros use. For a free sample, go to eas.com or call 1.800.297.9776. (enter dept. 5851)
Click here to continue to the next ad.
Ad Two
What's Your Advantage?
More protein. More fiber. Less sugar.
Give yourself an A
See the new look of nutrition at Atkins.com
Ad Three
Success doesn't come to you - you go to it. Except if you eat a bad-tasting energy bar, you ain't going anywhere.
Finally an energy bar that actually tastes great. Hard to believe it's high in protein, vitamins and minerals.
Click here to continue to Section Four.
Section Four
Now that you have seen the three ads, please divide 10 points again among the three energy bar brands according to how likely you are to purchase each brand. Your answers may or may not differ from your previous answer. The total should add to 10.
Section Five
Please answer the following questions regarding your impression of the ads.
5. Do you feel differently about any brand as a result of seeing one of the ads you were shown?
Yes
No
If you answered "no" to the question above, please scroll down the page and select "continue" for Question 6.
5a. If yes, which brand do you feel most differently about? (Please chose only one.)
EAS Myplex Delux
Atkins Advantage
Snickers Marathon Energy Bar
5b. Did you feel more or less favorable toward the brand?
More favorable
Less favorable
5c. Please briefly describe what made you feel this way.
Section Six
For each of the following statements, please select one of the given options to indicate whether you strongly agree, agree, neither agree nor disagree, disagree, or strongly disagree.
6a. EAS Myoplex Delux is a high quality energy bar.
6b. EAS Myoplex Delux energy bars taste good.
6c. EAS Myplex Delux energy bars give me energy.
6d. Eating EAS Myoplex Delux energy bars make my workouts better.
6e. EAS Myoplex Delux energy bars are more costly than other brands.
6f. EAS Myoplex Delux energy bars fit my lifestyle.
6g. I would be more physically fit if I ate EAS Myoplex Delux energy bars.
6h. The packaging (wrapper) for EAS Myoplex Delux energy bars is attractive.
6i. I would recommend EAS Myoplex Delux energy bars to a friend.
6j. EAS Myoplex is a good energy bar.
Section Seven
7a. Atkins Advantage is a quality high quality energy bar.
7b. Atkins Advantage energy bars taste good.
7c. Atkins Advantage energy bars give me energy.
7d. Eating Atkins Advantage energy bars make my workouts better.
7e. Atkins Advantage energy bars are more costly than other brands.
7f. Atkins Advantage energy bars fit my lifestyle.
7g. I would be more physically fit if I ate Atkins Advantage energy bars.
7h. The packaging (wrapper) for Atkins Advantage energy bars is attractive.
7i. I would recommend Atkins Advantage energy bars to a friend.
7j. Atkins Advantage is a good energy bar.
Section Eight
8a. Snickers Marathon is a quality high quality energy bar.
8b. Snickers Marathon energy bars taste good.
8c. Snickers Marathon energy bars give me energy.
8d. Eating Snickers Marathon energy bars make my workouts better.
8e. Snickers Marathon energy bars are more costly than other brands.
8f. Snickers Marathon energy bars fit my lifestyle.
8g. I would be more physically fit if I ate Snickers Marathon energy bars.
8h. The packaging (wrapper) for Snickers Marathon energy bars is attractive.
8i. I would recommend Snickers Marathon energy bars to a friend.
8j. Snickers Marathon energy bars are a good energy bars.
Section Nine
For this series of questions, please think about what was said of the products in the ads, then click the box for the statements you believe to be true for the ad. If you do not think the word or phrase describes the ad, then do not click the box. Please answer all questions.
Section Ten
Please recall the three ads you just saw. Please click the box that describes your thoughts about that ad. If you do not think the phrase describes the ad, then do not click the box. Please answer all questions.
I would like to see this ad again.
Almost done! Click here to continue to the final questions.
Only a few questions left!
Final Section
In order to evaluate results effectively, please answer the following questions. Failure to answer these questions will void your entire survey, so please make sure to answer each one. All the information you provide will be kept strictly confidential.
10a. What is your gender? Select One Male Female
10b. What is your age group? Select One 18-24 25-34 35-44 45-54 Age 55 or older
10c. What is your highest level of completed education? Select One Did not finish high school/GED High school/GED Bachelors Degree Masters/Professional Degree Doctorate
10d. How many times do you do some sort of physical activity in a week for more than 20 minutes? Select One 1-2 times per week 3-5 times per week 5-7 times per week I do not engage in any physical activity
10e. How many energy bars do you consume in a week? Select One 1-2 3-5 5-7 I do not eat energy bars
10f. If you there are any additional comments you would like to make about this survey, please do so in the space below:
Thank you for your participation.
Once you have fully completed this survey, please click the SUBMIT button and your answers will be recorded.