The heyday of cell phone advertising is right around the corner. . .
In all honesty, these particular examples are a bit behind the times. Wireless advertising technology has come a long way in just the past year and cell phones with graphic and color capabilities are already on the market. Still, the majority of wireless technology owned by the public at present is relatively simple and if Starbucks or 7-Eleven decided to roll out a wireless advertising campaign tomorrow, they would be limited by the technology and their ads would look very similar to the examples above. These ads do use incentives and GPS technology to appeal to consumers. In the future, the tactics will likely be similar but obviously, have a fancier design.