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Books
- Heighton, E. J. and Cunninghan,
D. R. (1984). Advertising in the Broadcasting and Cable Media. Belmont:
Wadsworth Publishing Company.
- Kaye, B. and Medoff,
N. (2001). Just a Click Away: Advertising on the Internet. MA: Allyn
and Bacon.
- Merkowitz. E. N. (et
al.). (2000). Marketing. Irwin-McGraw-Hill.
- O'Guinn, T.C. (et al).
(2000). Advertising. South-Western College Publishing.
- Shiva, V.A. (1997). The
Internet Publishing Guide: How to Maximize Your Marketing and Promotion
in Cyberspace. N.Y.: Allworth Press.
- Smith, A. (1995). Television:
An International History. N.Y.: Oxford University Press.
Online
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