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Historical
Comparison of TV and Internet as Ad Media
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History
of Internet/WWW
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Development of Internet/WWW Ad
Paul Baran of Rand Corporation
Vincert Cerf, called "Father of the Internet"
Tim Berners-Lee, called "Father of the WWW" |
According to Kaye and Medoff (2001), the Internet means "a global system of networked computers that share information, comprised of as many as 45,000 interconnected sub networks worldwide with no single owner" (p.144). They define WWW as "an Internet resource that presents information in text, graphic, video, and audio formats" (p.146). Although
the Internet is commonly thought of as a 1990s phenomenon, it was actually
envisioned in the early 1960s. RAND Paul Baran of
Rand Corporation (a government agency), was commissioned by the
US Air Force to do a study on how it could maintain its command and
control over its missiles and bombers after a nuclear attack. This was
to be a military research network that could survive a nuclear strike,
decentralized so that if any locations (cities) in the US were attacked,
the military could still have control of nuclear arms for a counterattack
(The History
of the Internet). Baran released in August <On
Distributed Communications> The first e-mail message was transmitted in 1972, and it immediately began to dominate network use as it still does today. E-mail also transformed and humanized the concept of networking. Where networking was once thought of as a computer-to-computer connection after e-mail it was considered a connection between one person and another (Johnson, 1999). The National Science Foundation (NSF) was eventually instrumental in designing an expanded network that became the basis of the Internet as it is known today - millions of computers worldwide connected via a vast network that consists of tens of thousands of interconnected sub networks with no signal owner(Kaye and Medoff, 2001). While the Internet was in the later stage of development, in late 1990, Tim Berners-Lee and a group of scientists in the European Laboratory of Particle Physics (CERN) were developing a system for worldwide interconnectivity that later became known as the World Wide Web (WWW) (Kaye and Medoff, 2001). They said that the WWW "was developed to be a pool of human knowledge, which would allow collaborators in remote sites to share their ideas and all aspects of a common project" (Shiva, 1997, p.10). Berners-Lee's effort in Web development gave him the tile "Father of the World Wide Web" (Kaye and Medoff, 2001, p.3)". 1994 really
was the year of new media Users in almost 150 countries around the world are now connected to the Internet. The number of computer hosts approaches 10 million. Within 30 years, the Internet has grown from a Cold War concept for controlling the tattered remains of a post-nuclear society to the Information Superhighway. Just as the railroads of the 19th century enabled the Machine Age, and revolutionized the society of the time. The Internet took us into the Information Age, and profoundly affected the world in which we live. As a new generation grows up as accustomed to communicating through a keyboard as in person, life on the Internet will become an increasingly important part of life on Earth (Life on the Internet Timeline).
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