Historical
Comparison of TV and Internet as Ad Media
| Introduction | History of Internet/WWW | |||||
| Similarities and differences of TV and Internet/WWW | Overall historical review of Internet/WWW |
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| History of TV | ||||||
| Overall historical reviews of TV and TV ad. | How Internet became a new communication channel. | |||||
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| How TV was developed as a commercial channel. | How Internet/WWW became a potential ad medium. | |||||
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:
Source : Risden,
R. (et al.)
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| Internet/WWW Ads |
"The
Web's foremost competitor for advertising dollars is TV, which
is widely acknowledged as the most powerful medium for selling
products " (Shiva, 1997, p.2).
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| How TV commercials were created and matured. | Characteristics, kinds and consumers of online ads. | |||||
| TV Ads | Conclusion | |||||
| Reviewing of TV ads in characteristics and kinds. | Web's most powerful competitor is TV. | |||||
| References | ||||||