References                     

Home     Definition     Background    Zajonc's Research   Subliminal Mere Exposure

         Other Research    Mere Exposure and Advertising    Subliminal Advertising

                                     Limitations and Future Research                                       Conclusion

  Baker, W. E. (1999). When can Affective Conditioning and Mere Exposure Directly Influence Brand Choice? Journal of Advertising, 28(4), 31-46.

   Bargh, J.A. (2001). The Psychology of the Mere. in J.A. Bargh and D.K. Apsley (Eds.), Unraveling the Complexities of Social Life: A Festschrift in Honor of Robert B. Zajonc (pp. 25-37). Washington, DC: American Psychology Association.

   Bargh, J.A., and Apsley, D.K. (2001) Introduction. in J.A. Bargh and D.K. Apsley (Eds.), Unraveling the Complexities of Social Life: A Festschrift in Honor of Robert B. Zajonc (pp. 3-10). Washington, DC: American Psychology Association.

   Fiske, S.T. (2001). Seek Out the Magician: Contrarian Tricks of Mere Simplicity Make Affect Appear and Disappear From Social Psychology. in J.A. Bargh and D.K. Apsley (Eds.), Unraveling the Complexities of Social Life: A Festschrift in Honor of Robert B. Zajonc (pp. 11-21). Washington, DC: American Psychology Association.

   Miller, R.L. (1976). Mere Exposure, Psychological Reactance and Attitude Change. Public Opinion Quarterly, 40(2), 229-233.

   Monohan, J.L., Murphy, S.T., and Zajonc, R.B. (2000). Subliminal Mere Exposure: Specific, General, and Diffuse Effects. Current Directions in Psychological Science, (11)6, 462-466.

    Vanhuele, M. (1995). Why Familiar Stimuli Are Better Liked: A Study on the Cognitive Dynamics Linking Recognition and the Mere Exposure Effect. Advances in Consumer Research, (22)1, 171-175.

   Willis, F.N., and Brown, J.S. (1987). The Mere Exposure Hypothesis and Self-Acceptance. The Journal of Social Psychology, (127)1, 105-107.

   www. lightbolt.com/sub.html

   www.snopes2.com/business/hidden/popcorn.htm

   Zajonc, R.B. (1980). Feeling and Thinking: Preferences Need No Inferences. American Psychologist, (35)2, 151-175.

   Zajonc, R.B. (2001). Mere Exposure: A Gateway to the Subliminal. Current Directions in Psychological Science, (10)6, 224-228.

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