It is in my opinion that most of Lee Clow's work, whether personal or work of other people that he has supervised, is top notch advertising.  Nowhere in his portfolio do you see the typical run-of-the-mill magazine clutter that seems to permeate our society. 

                People have grown tired of advertising, or so they claim.  What they have grown tired of is BAD advertising.  One can only take so many ads claiming that their product is the best, the category leader or the most preferred.  People want to be entertained.  If you can manage that first then they will listen to what you have to say.  Lee Clow and his team seem to understand this.  His advertisements delight as much as they inform potential customers about a particular product or service. 

                Most people can recall talking with their friends the next day around the water cooler about the new Taco Bell ad and others can remember the first Energizer bunny commercial where men in lab coats gave the fuzzy little guy his first battery and launched him into television history.  These are examples of what advertisements are supposed to be.  They stick with you, not because they badger you with clever quips or annoying slogans, but because they entertain you while still managing to get their point across.  "Energizer batteries last a long time" or "People who use Apple products think differently" are easy ideas to understand, but the creativity lies in the delivery.  Thankfully, we have minds like Lee Clow who deliver time and again.