Introduction

Personality is not something that is easily classified.  Indeed, we have all tried to describe someone’s personality and often have had to fall back on describing it in terms of the personality types of other people or groups.  “He has the personality of a cowboy but with a twist of someone who has lived in New York for to long.”  While this might get your point across to a friend this is not exactly a universal or by any means a complete manner in which to convey the complexities of personality.  It is such a difficult task to quantify a personality that Timothy Butler, in his article “Job Sculpting,” described personality as “an indeterminate mix of nature and nurture” (Butler, 144).

          Several notable psychologists and other theorists have attempted to come up with an accurate representation of the human personality. This paper will address three of the more prevalent:  Carl Jung’s theory, Dr. Sigmund Freud’s theory and the Big 5 theory.  Furthermore, this paper will attempt to draw conclusions about their theories insofar as they relate to the personalities most drawn to work in the advertising industry.