The Air Strip.
"This is our moment. I am not the least bit humble about it. In every era, some agencies come along to set new trends, to illuminate the industry in some way. In our case, we are completely geared to our time. We are terribly aware of the current sounds and fears and smells and attitudes. We are the agency of today," Lawrence said in a 1966 Newsweek interview about the Braniff advertising. In 1979, Fortune magazine reported that Braniff had the highest percentage of business travelers –– 70 percent –– and was nearly unrivaled in the size and consistency of its operating margins.
For a history of WRG and Braniff, click here.