Lawrence was the first woman to win an automobile account with the American Motors bid, and she did it with style. WRG decided that the only way to sell American Motors was to compare their products with the competition. "The problem was that Detroit automakers had an unspoken agreement cast in virtual bronze that they would never compare their cars with rival cars" (Lawrence 2002). Once the ads ran, Lee Iacocca said to a Life reporter, "She'll lose. Any time people try to play dirty, they will lose, even though they might gain a temporary advantage. The public is too smart for that type of approach" (Lawrence 2002).