His story

mid 1930 - 1952

n this short period time, many things happened to L & T and to Lasker to change the business. First, Lasker mentally lost his interests in the advertising industry and physically lost his wife and health. He finally decided to sell L & T to his three senior executives and ceased the name of Lord & Thomas forever. The new company started as Foote, Cone and Belding (FCB) to link L & T's advertising spirits.
Gunther who wrote Lasker biography added several reasons why Lasker ended his precious business that he was in love with for his entire life. First, Lasker considered the new generations of advertising were below his standards. Second, he felt the war would reduce consumer consumption of the products that were his major clients. Third, his son, Edward Lasker, would no longer be in the advertising business for his father. After he retired, he devoted himself to public affairs and philanthropy. He contributed to national medical research activities and established the Albert and Mary medical foundation to support medical research. His efforts perused the federal government involved in the national health and raised the fund on the cancer research in the United States.

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