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Famous Ads by Ogilvy |
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The makers of Guinness beer asked Ogilvy to
create an advertisement that showed how well their beer went with
oysters. Ogilvy tackled the problem by
delving into a biology textbook to learn all that he could about oysters. The result was this guide to oysters,
which, at first glance, appears to have nothing to do with beer. A careful reading, however, reveals that
all of the points made in the guide reflect a need for Guinness in some
manner or another. “Ogilvy was so proud of this account that
when it was withdrawn a few years later, he reported, ‘I wept in the client's
face.’" |
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In addition to the previous ads listed,
there were a few others that helped Ogilvy launch his career as well as
Ogilvy and Mather. The following are
Ogilvy’s accounts of these early clients excerpted from his autobiography: For Puerto Rico I created a campaign which attracted
hundreds of factories and millions of tourists. For Shell I created a campaign which, for the first
time in the history of the oil industry, explained the ingredients of
gasoline. For Sears Roebuck I created advertisements which
extolled the policies and services of Sears, instead of their
merchandise. |